Common Track CEO on TikTok dispute: ‘My telephone is open, sadly, 24 hours an afternoon.’

“In regards to all of those platforms and I assume in particular round TikTok, we adore to be pleasant. We’re pleasant other people, more than pleased, my telephone is open, sadly, 24 hours an afternoon. And we are hoping that we can in finding answers.”

— Common Track Chairman and CEO Lucian Grange

Grange was once talking on a choice with analysts after the corporate’s fourth-quarter effects, and discussing what the Wall Side road Magazine known as the nuclear possibility, of taking down their track movies from TikTok, in a dispute over charges and different problems.

The corporate’s leader virtual officer, Michael Nash, says the corporate hopes that it will probably recapture one of the most misplaced earnings on different platforms, reminiscent of Reels from Meta Platforms

or YouTube Shorts from Alphabet
He famous that during India, TikTok was once banned in 2020, and customers went to different platforms — although the massive distinction on this dispute is that TikTok isn’t being banned whilst Common Track isn’t at the ByteDance-owned platform.

Nash stated the takedowns handiest began going down previous this month, so it’s too early to inform the affect. “We do know that Common Track Staff audio streaming intake stays solid globally and domestically, each frontline and catalog. If truth be told, we’ve noticed no discernible unfavorable affect on our broader virtual industry. If truth be told, we’ve observed a slight uptick relating to frontline intake and catalog intake over the quick time period,” he stated, in line with a transcript from FactSet.

He additionally cited information from Apptopia, appearing that year-on-year expansion and time spent on TikTok slowed from 1% within the two months previous to the top of the deal to -3% in the second one part of February.

Common Track stocks

rose 8%, as the corporate introduced a restructuring that can generate €125 million in line with yr in financial savings, together with €75 million this yr.

The Hilversum, Netherlands corporate stated fourth-quarter adjusted EBITDA rose 9.2% to €677 million on 9% expansion in earnings, to €3.21 billion, helped by way of gross sales from Taylor Swift in addition to The Rolling Stones, Drake, Jung Kook and Stray Children. The income met expectancies on earnings that was once moderately forward of estimates.


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